About Us

Chris LennonChris Lennon

Chris Lennon is President and CEO of MediAnswers, specialists in media technology workflow. He has over 30 years of experience in the media business, and has led large projects on every continent except for Antarctica. He is known as the father of the widely-used Broadcast eXchange Format (BXF) standard, and has led this effort since its inception in 2004. He also serves as Standards Director for the Society of Motion Picture and Television Engineers (SMPTE). He has been active in a wide array of other industry organizations, including SCTE, ATSC, AMWA, and others. In his spare time, he is an accomplished race car driver, and heads up a high performance driving program.

“Chris is the best outside consultant we’ve ever had the pleasure of working with” – Mark Luden, President, The Guitammer Company

HeadshotPeterPeter Storer

Peter has spent his entire life in the broadcasting field and comes from a long line of broadcasters, starting with his grandfather, the founder of Storer Broadcasting in the 1920s.  He started his own software firm in 1986, Peter Storer & Associates, later rebranded StorerTV.  In 2012, Peter sold the company to SintecMedia and shortly thereafter joined with Chris to start MediAnswers.  Peter has worked with hundreds of broadcast and cable clients, including CBS, ABC/Disney, NBC, Comcast, Univision, Corus Entertainment, and TV Global to mention just a few.  Peter has also been active in the EMRC, ATSC, SMPTE, NAB, BCFM, and other industry organizations over the years, and with Chris was a founder and part of the core group that developed BXF.  Peter is currently the Chairman of the George B Storer Foundation and, in his free time, is a commercially rated, instrument pilot and an avid golfer.



Paul McNeill

Paul is an Associate at MediAnswers, specializing in broadcast operations.  Paul began his 40+ year career in radio and TV on the air.  After 15 years of ad sales in the Colorado Springs and Denver market, Paul joined TapScan selling the TVScan audience measurement management software to TV Stations in 13 Midwestern and Western states.  In 1999, Paul joined Enterprise Systems Group and sold traffic, sales, and billing software to North American networks for 11 years as the company evolved into Encoda and later became part of Harris.  Paul joined StorerTV in 2011 and joined its transition into Sintec Media through 2014.  Paul is an avid golfer, enjoys snow skiing and photography, and traveling anywhere with his wife and family.


Seigle Head Shot

Mark Seigle

Mark is an Associate at MediAnswers, and has 16 years executive experience in the professional and consumer audio markets. Mark is known for building strategic partnerships and alliances focused on the global connected consumer and the user experience. His expertise covers Mobile, OTT, CE, Sports, Music, Auto, VR, IoT, Radio and Content.

Mark also played an integral role for ‘industry first’ events in radio and tv such as the first Indy 500 and Super Bowl in surround sound, the Nation’s first surround sound live radio event and led the adoption of surround sound for radio in North America reaching over 1200 stations with MLB and NFL teams, nationwide Classical, Jazz and Country programs.

Mark is active in standards activities in the DTV Audio Group, ATSC, AES and NRSC.


Ron Levy

Ron is Vice President of Agency Solutions at MediAnswers. He joined us after 30 years with industry foundations Mediaocean, comScore and Sintec. In all of these organizations he was a senior staffer of a smaller acquired company. Of note is Ron’s leadership in the creation of Mediaocean OX Network, now the largest dollar-volume media buying system in the US. He was also instrumental at comScore, when it was Rentrak, implementing their research data as an alternative buying currency for both national and local TV. Ron is also working on a number of unique products for the AdTech industry. When he’s not working, Ron skis, bikes, swims and plays (the all too occasional and not very good round of) golf.

Top of Page